Another gimmick on part of the administration to advertise ObamaCare as hot and sexy. That’s right, “The Sexiest Man Alive” has been enlisted to spice up the healthcare law.
Introducing ObamaCare Sexiest Man Alive!
According to Bloomberg, pop singer Adam Levine, who was awarded the designation from People magazine in November, is one among many other celebrities who will be hawking enrollment in online health insurance exchanges. It’s part of a social media campaign that is launching this month.
Bloomberg reports: ”With enrollment totals behind administration projections after the plagued start-up of the federal exchange, 17 state exchanges adjoined by an advocacy group are drawing on Obama administration allies in entertainment and sports to advertise sign-ups, using social media such as Twitter and Facebook.”
100 Million Contacts? No Problem.
Yep, the ultimate goal is a reported 100 million online contacts. No small feat. And we know the White House’s track record with all such lofty goals.
Reprising a tactic Obama employed in his 2012 re-election campaign, organizers will use celebrity promotions and professionally produced videos aimed at inspiring Americans to encourage friends to enroll. The ultimate goal is generating 100 million Internet contacts before open enrollment closes March 31.
We’ll see how the cookie crumbles on this one.